Here's the Quick Version

Your online marketing success will be achieved through authenticity and offering value. I'm not interested in the latest 'ninja' tactics or get-rich quick schemes, and you shouldn't be either.

I started my career with 13 years in increasingly senior corporate management roles, with full P&L responsibility for budgets of over $25 million and personnel management of up to 30+ staff members.

I left the corporate world in 2002 and have worked for myself since, starting four businesses, and selling two. Each business has relied heavily on digital marketing. I've been online since before the internet was cool, building more websites than I can count.

Including this one.

Getting a kickass website for your business shouldn't be a painful, bank account draining experience. My goal when working with you is to provide you with a beautiful, functional website quickly, that your visitors love, without breaking your budget.

I believe that seemingly complex problems are often best served by simple solutions. And coffee. If you agree, head over to my business site at Barefoot Web Designs and let's get the ball rolling.

So what would you like to know about me?


Web design, online marketing, bizdev, account management, sales, social media, small business owner, entrepreneur.


Education is not the learning of facts, but the training of the mind to think.
~Albert Einstein


While the titles and roles can change over the course of a career, there are certain skills that are valuable wherever you go.

Volunteer Activity

It's like Zig said, "You can have everything in life you want, if you will just help enough other people get what they want."

My Experience, or Where I've Been and What I've Done

Barefoot Web Designs, LLC
Owner, WordPress Consultant
September 2016 - Present
Hooksett, NH

Work with small businesses on their websites, mobile apps, online marketing, and digital strategies. Develop websites for clients utilizing WordPress, the Genesis framework, and custom child themes. Create effective and profitable sales funnels, allowing clients to take their business to new levels online. Provide design, structure, and security audits of client websites. Work with clients to show them the value that a mobile app can bring to their business.
Owner, WordPress Consultant
August 2012 - June 2016
Hooksett, NH

SGD designs and builds WordPress websites for small businesses. Successfully manage client relations, client strategy, sales, and marketing. Present proposals and negotiate agreements with small business owners and decision makers to develop their online strategy, creating solutions to meet the needs of their business. Prospect for new business daily, while actively engaging clients via phone, email, or in person. Ensure projects are completed on time, on budget, and to client's satisfaction.

Renegade Playground Challenge
September 2010 - June 2012
Manchester, NH

With two partners, bootstrapped an adventure race company from the ground up, leading to a successful series of events in the New England area, with thousands of participants, generated solely through social media, online marketing, and referrals. Negotiated contracts with corporate sponsors and large venues such as NH Motor Speedway and Stratton Mountain Resort. Designed and oversaw construction of race courses. Successfully negotiated sale of the company to another group in 2012.

Perfect Fit Fitness Bootcamps
Owner, Training Director
September 2004 - January 2012
Manchester, NH

Owned and operated successful, independent personal training and fitness bootcamp business. Created culture focused on customer satisfaction and referral marketing. Grew business by creating multiple brick and mortar and online revenue streams. Mentored replacement on management and training best practices before eventually executing sale of business to her.

Excite@Home Network
Vice President, Affiliate Operations
Senior Director, Affiliate Operations
December 1997 - January 2002
Philadelphia, PA

Managed the Philadelphia office of a Silicon Valley high tech company, directing a team of Account Directors and Managers. Managed account relationships with companies such as Comcast, Insight Communications, Charter, Cablevision, and others. Exceeded goals for customer and revenue growth, along with overall account satisfaction.

Primestar Partners
Director, Special Accounts
January 1997 - December 1997
Philadelphia, PA

Managed relationships with non-traditional distribution channels for a nationwide satellite television delivery service.

Continental Satellite Company
General Manager, New England
May 1991 - December 1996
Epping, NH

Launched and managed New England region for startup satellite television service. Starting as lone employee, built an organization of 30+ employees and contractors with annual revenues of $25 million. Spearheaded company's initial efforts to market online.


University of New Hampshire
January 1986 - May 1989, Durham, NH
BS, Business Administration
Whittemore School of Business and Economics


Internet (15+ years), Website Design (10+ years), WordPress (10+ years), Photoshop (5+ years), Google Analytics (5+ years), Business Development and Sales (10+ years), Client Relations and Support (10+ years), Account Management (10+ years), Management (10+ years), Budgeting (10+ years), Marketing (10+ years), Office Productivity Software (10+ years),

Volunteer Activity

Hooksett, NH School District
Community Representative, Technology Committee
September 2014 - July 2016
Hooksett, NH

Parent representative on the local school district's Technology Committee. Part of a group charged with drafting a three-year technology plan for the school district.

Hooksett Memorial School
Fitness Fridays Volunteer
September 2014 - May 2017
Hooksett, NH

Volunteer coordinator for Fitness Fridays, a before-school program for interested students where we provide structured fitness activities every Friday morning.

Hooksett Youth Athletic Association
August 2009 - December 2015
Hooksett, NH

Softball, soccer, and basketball coach for youth recreation and travel teams in town.

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